micah rich
designer, developer, business leader
I build stuff that challenges the way things have always been done.
For 15+ years, I've been designing, coding, or rethinking entire systems. I thrive in the space between strategy, creativity, and execution.
I’ve been approached by and led projects for:
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I've built platforms that changed industries, and co-founded the first open-source font foundry when the industry said it couldn’t be done. I don’t just solve problems — I spot the gaps, rethink what’s possible, and create something better.
I make sense of chaos. I build structure where there isn’t any. And I believe the best work happens when you question the rules, learn fast, and find the humanity in the tech.
Professional Experience
Founder, Designer, Developer
A Good CompanyMy first company — where I proved I could build anything I set my mind to.
Head of Internal Tools
CitizenI transformed Citizen's mission-critical internal tools from prototype-stage experiments into production-ready systems, improving emergency response time by 60% for millions of users
Product Manager, Curriculum Designer, Instructor
General AssemblyI transformed GA's flagship web development course from fragmented local programs into a unified, modern curriculum reaching thousands of students across 14 global markets
Founder, Designer, Developer
The League of Moveable TypeLaunched the first open‐source font foundry, complete with website, blog, podcast, merchandise, and online courses.
Head of Product, Tech Lead
WildebeestFrom teaching to leading a design & development agency that specialized in wild custom digital experiences.
Featured Work
Major projects, business initiatives, and notable client solutions
The League of Moveable TypeRebuilt our 5-year-old newsletter tool with agents — to write, edit, and assemble in our voice.
Lettercase16-year passion project transforming font selection from endless browsing into AI-powered contextual recommendations.
CitizenRebuilt Citizen's video moderation system to give operators time for thoughtful decisions while maintaining real-time experience for users.
CitizenRebuilt Citizen's emergency audio processing tools to eliminate crashes and support operators handling 100+ clips/hour.
CitizenRebuilt Citizen's incident command center to eliminate crashes and enable real-time emergency coordination for 500,000+ users.
General AssemblyOverhauled the web development immersive curriculum making it more modular and modern, and created a brand-new, engaging handbook for the program.
The League of Moveable TypeTypography and font foundry website design and development.
Additional Projects
Tools, experiments, and smaller initiatives
Sprint Zero
Product strategy and design sprint consulting for early-stage startups and product teams.
shadcn/uiShadcn Theme AI
A project that uses AI to generate themes for Shadcn.
Compact MagazineCompact Magazine Website
Designed and developed a new website for Compact Magazine in collaboration with Pentagram.
Readable TechReadable Tech
A project that measures the likelihood of reading disabilities and provides a customized reading experience.
The League of Moveable TypeTypography Courses & Workshops
Developed a series of online and in-person courses and workshops on typography, partnering with industry experts.
The League of Moveable Type141 episodes, 215K+ listens across 6 years—Olivia and I turned our newsletter debates into a beloved typography podcast.
GoogleFontBureau Interactive Typography Articles
Interactive articles on variable fonts, later integrated into Google Fonts Knowledge for hands-on typography learning.
GoogleGoogle Fonts Knowledge
Consulted on interactive microsite to teach type concepts, integrated into the main Google Fonts site.
Mr. Button's ButtonsMr. Button's Buttons
A no-code app that lets users design and link custom buttons inside a Notion page using a simple API.
FreshFontsGangster Grotesk Minisite
A highly animated and interactive microsite created to launch the Gangster Grotesk font.
OnProgramOnProgram
A specially-designed mobile app for the Optavia diet — search foods, track meals, and personalize your diet with ease.
GoogleGoogle + Lexend – Identity & Website
Handled branding and the website design/development for Lexend, a Google-funded variable font project.
Division IXDivision IX
An experiential design project that includes an interactive online game and an intake dossier for new clients.
Type ThursdayType Thursday Internal Tools
Developed custom internal tools for organizing events and revenue sharing for the global Type Thursday community.
StackerStacker UI
Designed and developed main spreadsheet UI for Stacker, a tool for generating internal tools, portals, and dashboards.
CheetosCheetos Superbowl Campaign App
A machine learning–based application built for a Superbowl campaign, earning awards from Cannes Lion, D&AD, and more.
The League of Moveable TypeThe Confident Designer
A typography course designed to build confidence in design decision-making and typographic choices.
micahrich.in
A personal photography website that analyzes the EXIF data of photos to auto-generate collections and maps.
theory11Nomad Upstairs
Design & development for one of the theory11 magic company's world-reknowned magic shows.
The League of Moveable TypeThe Quick Brown Fox Tee
A merchandise project designed exclusively for the League's superfans.
General AssemblyGA Student Quiz Tool
Designed and developed an internal tool for tracking student attendance, progress, and NPS scores at General Assembly.
A Good CompanyGinkgo Bioworks Identity
Brand identity and design work for biotechnology company Ginkgo Bioworks.
A Good CompanyA Good Portfolio
My first big platform — a way for students to build their own portfolio sites, back before such a thing existed.
A Good CompanyGood Timing
An app designed to help you track your time on projects magically, via natural language.
A Good CompanyLiterati.me
A platform designed to help you keep track of progress in your books and reading progress.
A Good CompanyLemonLime
A custom-built self-service portfolio app for a modeling agency & their clients.
A Good CompanyMoneybox.me
An app to help Etsy users understand their business better.